Which role could play the city of Venice in relation with the economy of creativity, and up to which measure does the economy of creativity linked to intellectual activities suggest new working forms and conditions. The years of work of the Agenda Venezia website and the subsequent publication of the Report on the Cultural Production in Venice allow us to focus on some points related to the production of temporary events. To talk about Venice implies three things: a huge quantity of events, an impressive number of visitors and a great ability to start new and old professions for the organization of the events. The dimensions of the phenomenon can be summed up in few but significant numbers: in 2006 in the area of Venice took place 2,036 events, divided into 12,120 days of events, organized by 120 promoters, in 245 places distributed in different parts of the city and of the province; they are numbers confirming the big importance of the impact of cultural events in the economy, the social composition and the physical structure of the city. The substance of the involved professions and operators is relevant not only in numeric terms, as about 3,000 direct workers have been estimated, but what is most relevant is the process of professional and entrepreneurial selection and reinforcement that is activated. It is sufficient to think at all the professions surrounding the material production of these events: besides the creatives, actors, directors, musicians, there are the ones who send and pack paintings, who prepare the exhibitions, the dresses and settings, the graphics, the webmasters who create and spread the advertisements, the hostesses and interpreters working for the several meetings, the carpenters, sound-technicians, extras. Thanks to all these activities, the number of workers is bound to grow and probably double. All these activities or creative professions clearly need new forms of assistance and norms; a great change is indeed taking place in the forms of production, where the territorial dimension appears as strategic and central. In the words of Aldo Bonomi, president of the Venice Foundation 2000, sharp observer of these phenomena “…the factory gets out of the walls and becomes diffused factory, and Venice is a big open-air factory”.

From this process derives the metaphor House of the professions, as a place full of social capital, determined by everyone’s creative and individual skills, where the difference is more important than the similarity and identity of the various subjects, that need a self-organization starting from below, from where to start a new welfare.